THE TEAM
25 YEARS - A LEGACY
Mascarenhas PR Ltd is a agency that has dedicated the past 25 years to the service of companies within diverse market sectors, ranging from Electronics, Defence and Aerospace to Oil/Gas and Energy.
A modest company but perfectly formed with the capability and experience to straddle the requirements of multi-billion pound corporations such as Framatome Connectors International to family-owned highly successful distributors like Northern Connectors.
HISTORY
Formed in 1992 - the year that Great Britain won gold at the Olympics in the 100 meters in Barcelona, client companies included Weidmuller, Japenese conglomerate Noritake Itron, and Framatome Connectors International.
With Itron (UK) Ltd, Mascarenhas PR Ltd has had a 25 year association - evolving strategies for highlighting the rapid technological innovation of its display technology.
During its 12 year service with Framaome (FCI), the agency was instrumental in conducting global rebranding of the company.
Furthermore, Mascarenhas PR Ltd arranged exceptional media coverage when the manufacturer undertook the largest connector acquisition in history. A multi-billion dollar purchase of BERG.
London-based SARBE Search and Rescue Beacons allowed Mascarenhas PR Ltd to enter the Defence Industry. This modest British manufacturer gained excellent coverage against its mighty competitors.
Through the sheer tenacity and commitment of this agency, not only to attend the Paris and Farnborough Air shows yearly, but to be present at the British Embassy in Paris with key US business partners like Cubic Defense Systems and the Indian Airforce, who after more than 6 years of negotiations, purchased SARBE's beacons.
The launch of its submarine Search & Rescue Beacon following soon after the Kursk submarine disaster, presented at Rules in London, was the first time that the agency had members of the US Embassy present, which resulted in the commencement of the Pentagon evaluation process.
At Mascarenhas PR Ltd, we think outside the box.........
The Team
Karen Mascarenhas
Director
Sofia Sadiq
Media Consultant
Karen Mascarenhas founded Mascarenhas PR Ltd in 1992 and has built a foundation upon which the business has grown. Representing some of the best technical companies in the UK and abroad, Karen has vast experience in dealing with media and clients.
Prior to this, she received a BSc (HONS) degree in Human Biology and an MSc in Applied Psychology (focusing on man/machine interface design and neurophysiology) from the Universities of Surrey and Aston, respectively.
Currently managing entire marketing programmes in the UK for prestigious international companies, she has also operated high-profile campaigns for UK manufacturers and distributors.
Fluent in English, German and French, Sofia has gained a BA (Hons) in German with French from the University of London and the Institut feur Deutsche als Fremdsprache, Heidelberg, Germany. She has also obtained an MA in Communication Arts in the United States.
As Marketing Manager at NBC Cable & International, New York, she had worked closely with the Marketing Director to effectively promote the Company’s International profile and assets. Her specific responsibilities included co-ordinating all marketing programs and producing generic as well as customised presentations for key global/national client companies. In addition, Sofia has liaised with creative departments to develop trade advertising and to assess research data for ratings and competitive analysis information.
In addition to her linguistic skills, Sofia has a thorough knowledge of various International News Retrieval databases, including Lexis-Nexis and Dow Jones News.
Beryl Little
Management Consultant
Kevin Haggarty
Motorsport PR Consultant
Prior to becoming an independent consultant, working in the private, public and voluntary sectors, Beryl enjoyed a successful career as a senior manager/director.
Current consultancy assignments include, the assistance of Small & Medium sized Enterprises and Micro Businesses with structural and operational reorganisation, strategy and policy formation, plus the co-ordination of multi-partner regeneration projects.
In addition, to initiating and evaluating different provisions for international refugees, she has been involved with the creation and implementation of a national mentoring programme for a professional institute; facilitated management and leadership development programmes within the UK and overseas, ranging from introductory to post graduate levels.
For several years, Beryl also spear headed a Joint Venture Partnership with a leading specialist land- based college, which focuses on improving management standards in the sector and promoting equality.
Kevin Haggarthy BA (Hons) MA, Guild of Motoring Writers, International Guild of Specialist Engineers.
Kevin Haggarthy is a highly accomplished motoring journalist, TV presenter, and motor industry business consultant.
He is a member of the prestigious Guild Of Motoring Writers and a Board member of the International Guild of Specialist Engineers, with a wide range of current publishing outlets.
With over 26 yrs experience and many high-profile business and industry contacts in the field, he is closely allied to both corporate and specialist motor vehicle companies as well as mainstream media.
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Andy Lung
Technical Consultant
Alex Andrew
Strategic Consultant
Presently employed as an Associate Professor and Course Director for the MSc Degree in Advanced Manufacturing at a leading London University, Dr. Lung’s areas of expertise include Software Engineering, Production Management, Manufacturing Simulation, MRP, Lean Production, CIM and Bar Code Applications.
Having attained a BSc in Engineering, he holds a Doctorate, is a Chartered Engineer, and is also a Member of the Institute of Engineering and Technology.
Dr Lung has considerable experience in several Teaching Company Scheme (TCS) projects, supported by the DTI, which aim to help industrial companies solve real problems by transferring and implementing state-of-the-art design technologies into practical industrial application. His particular strengths are not limited to technical knowledge but include substantial liaison and managerial skills.
Alex Andrew has been in the technical industry for many years as company directors for some of the leading communications companies within the UK.
Qualified in Electrical and Electronic Engineering, Alex commenced work as a design engineer for Plessey after which he took up the position of Power Supplies Design Engineer at STC (Standard Telephones and Cables) Plc. He is a graduate and Chartered Engineer and a corporate member of the Institution of Engineering and Technology (formerly IEE).
Within STC, he covered the areas of design, manufacturing, sales and marketing as well as strategic business management where he rose to the position of Director and General Manager with responsibility for 17 different businesses with a turnover of circa £35M.