Services

CREATIVITY

Creativity flows when one has an open mind.

One has to be open to the possibilities, to think laterally and excel - not being constrained by general norms and standard thinking processes.

This agency has notable successes in the areas of electronics, defence and aerospace where the technologies are complex and the customers are governments - where approvals have had to meet NATO standards.

STRATEGY

At the heart of successful strategic communications planning is an inherent understanding of the client company.

We assess its strengths and weaknesses, its competitors, the various markets it addresses and the ones it may wish to enter into the future.

As a highly experienced agency with the skill set capable of representing both, multi-billion pound corporations listed on the stock exchange to entrepreneurial small companies serving niche markets, Mascarenhas PR Ltd believes that is is imperative that there is a clear understanding of the technology being marketed.

An intrinsic knowledge of the customer base is important

Whether standard product is adequate or design-in facilities are required.
The time scheduling variatons that the client company may have to adhere to, in order to service customer requirements.

The evolution of a viable and optimum marketing strategy is based on a solid foundation of careful information gathering and collation which the agency conducts with the client company to achieve an integrated marketing plan.

BRANDING

A client company's brand is an intangible asset.

Whether this is the name, a logo or design symbol representing the unique products or services that the business offers.

In today's competitive and global environment, maintaining and expanding a client's brand is a challenging and complex task.

A discerning multi-scientific approach is required to understand the client company's customers - be they operating within the defence, industrial, medical or space sectors.

TECHNICAL PR

Any solid basis for a PR campaign is the issue of press releases to the media and we have, over the years, established a credible and an invaluable service towards producing technical articles, in-depth interviews and case studies across many market sectors extending from Motorsport and Energy to Medical, Nuclear and Space.

A reputation for providing state-of-the-art information on behalf of its client companies and its seamless liasion with in-house marketing teams has meant that we have been able to retain our clients for long periods of time.

ADVERTISING

Target optimisation is a key element of the agency's strategy on behalf of the client.

Mascarenhas PR Ltd has created strategic campaigns for international conglomerates as well as UK clients, delivering high-profile media presence - primarily in the UK and Europe.

Experience in design, idea formulation, preparation of cost effective schedules and meticulous negotiations for advertising rates means the agency has maintained an excellent reputation in market sectors ranging from Aerospace and Electronics through to Defence, Medical, Industrial and Oil & Gas.

Its professional associate specialists allow the client's access to a considerable range of services including web design, conceptual and final realisation of print copy adversiting, analysis of press coverage as well as video production.

EXHIBITIONS

Depending on the client requirements, the extent of the services that the agency can provide incorporates:

Preparation of the preview material for the press.
Alerting client customers to the forthcming exhibitions.
Full press conference facilities for key product launches or agreement signings and even, significant business acquisitions.

Arrangements can be made for press interviews at the exhibition itself or later - depending on client preferences and media availability.